Seminars
Projeto SHIFT - Destinos Turísticos Sustentáveis
Integrated into TMS ALGARVE 2025 (8th edition), the seminar “SHIFT Project – Sustainable Tourism Destinations” took place on 14 November 2025 at the Real Marina Hotel & Spa (Olhão). Conceived as a results-dissemination seminar, it brought together a coherent set of scientific communications that, in a logical sequence, translated project outputs into insights and implications for collaborative governance, value co-creation, and the sustainable transition of destinations.
The seminar comprised five presentations, intentionally organised to address complementary levels of analysis. First, it framed the strategic agenda for sustainable destinations by identifying macro-trends and cross-cutting priorities (notably climate change, digital transformation, cybersecurity, and the circular economy), highlighting the relevance of collaboration and digitally supported co-creation, alongside shared data practices, to operationalise sustainability commitments.
Second, the session adopted a prospective perspective, presenting decision-oriented scenarios for the next five years, grounded in a systemic lens (CATWOE), which clarifies how “climate-led” and “digital-led” trajectories reshape demand, investment, adaptive capacities, and destination resilience.
Third, the seminar examined the antecedents of collaborative marketing in sustainable and resilient destinations, systematising recurring motivations (sustainability orientation, market orientation, learning, cost-related drivers, and entrepreneurship) and underscoring the need to align these logics within multi-actor ecosystems, with implications for public policy and more inclusive destination identities.
The fourth communication presented quantitative evidence on how sustainability values translate into co-creation, showing that the perceived importance of technology operates as a mediating mechanism, converting pro-sustainability attitudes into co-creation intentions and perceived co-creation value, with direct implications for the design of user-centred digital solutions.
Finally, the seminar concluded with findings from an interaction study focused on the SHIFT platform, drawing on co-design, human–computer interaction, and persuasive computing to identify improvements in usability, feedback, and gamification, as well as SDG-aligned indicators, reinforcing the platform’s potential as an enabling infrastructure for participation and collaborative decision-making among tourists, residents, and tourism stakeholders.