Future Scenarios
Future Scenario – Digital Transformation
Artificial intelligence is expected to play a dominant role in the realm of digital transformation, although other significant technologies such as virtual reality, augmented reality, metaverse, and robotization also have importance.
Regarding the side of the tourist offer, tourism activity already uses digital media as a supplementary tool to enhance the existing on-site and physical resources. This trend will grow with a significant investment focus on artificial intelligence, virtual reality, and augmented reality technologies. Future possibilities include streamlining procedures and enhancing decision-making abilities. In addition, it will ease the customization of products, the creation of novel experiences, and the virtual promotion of tourist destinations.
The use of digital tools also eases the ability of tourism agents to forecast future situations and establish partnerships of cooperation among various agents.
Regarding tourist demand, it is expected that there would be a prevailing tendency towards digital media platforms that offer real-time connection and enhanced information accessibility. However, tourists will continue to show a sustained interest in face-to-face service and physical experiences. Artificial intelligence has the potential to simplify the various operations related to tourist demand, including in the creation of a tourism offer better adapted to the tourist profile.
Due to the convenience of virtual meetings, there is expected to be a decrease in business travel.
The prevalence of digital nomads is expected to rise because of the increasing level of interconnection allowing the work far from the company.
Future Scenario – Climate Change
Considered a difficult problem to address over the long term, climate change was deemed increasingly unpredictable and prone to exacerbate global warming.
On the side of the tourist offer, an adaptation to the change in seasons considered usual in each destination is anticipated, requiring an adaptation of the offer by tourism agents, providing experiences adapted to the new climatic conditions. Additionally, investments will be made in novel energy sources and the development of contingency plans.
On the demand side, there will be an adaptation to the new seasons as well as a change in preferred destinations, including the search for destinations that may disappear or become less attractive.
Due to new public policies and regulations, there will be a trend toward less air travel.