SHIFT 360º - Estratégias Colaborativas para um Turismo Sustentável

Held on 14 March 2025 within the framework of the Lisbon Travel Market (BTL), the SHIFT 360º seminar provided a privileged space for critical reflection and knowledge exchange on innovative practices in the tourism sector, with a particular emphasis on sustainability and stakeholder collaboration.

The seminar took place at the BETTER Stage – Central Auditorium and was promoted under the scope of the SHIFT Project – Sustainability-oriented, Highly Interactive, and Innovation-based Framework for Tourism Marketing, funded by the Portuguese Foundation for Science and Technology (FCT), under reference PTDC/EGE-OGE/2146/2021. Its primary objective was to present the main results achieved thus far within the project.

Key topics addressed included the identification of critical factors influencing sustainable tourism, the construction of strategic scenarios, the formulation and validation of an integrative theoretical framework for collaborative tourism marketing, with practical application in the Lisbon region, and the development of a functional prototype of a digital platform to support collaborative destination management and promotion. The seminar thus represented a significant contribution to the consolidation of integrated and sustainability-oriented approaches to territorial tourism marketing.