The Macro Context for Entrepreneurship in Tourism: A Review of Emerging Trends

Trends and Events for Future Tourism (10th International Tourism Conference) – Pages 269 to 286

Trends and Events for Future Tourism

Antecipating tomorrow’s tourism: unveiling the most significant trends for the next five years

The Macro Context for Entrepreneurship in Tourism - A Review of Emerging Trends (ICTR 2023)

This study delves into the multifaceted macro-environmental factors shaping the tourism sector, encompassing economic, political, socio-cultural, technological, and sustainability dimensions. To navigate the challenges and opportunities within this dynamic industry, a deep understanding of these elements is crucial. The research aims to uncover the significant relationship between these factors and tourism domains through a systematic literature review and bibliometric analysis. Bridging theory and practice, it provides real-world implications for industry professionals, policymakers, researchers, and practitioners. This study contributes substantially to scholarly discourse, comprehensively exploring how diverse macro-environmental factors converge to shape the trajectory of the tourism and hospitality industries. Beyond academia, the findings offer practical insights for strategic decision-making, policy formulation, and future research initiatives in this ever-evolving field.

Recognizing the substantial impact of external environmental factors on the tourism industry, obtaining insights into potential scenarios that the sector may encounter in the near future, particularly within a limited timeframe, is of utmost importance. The primary objective of this study was to envisage scenarios for the tourism sector over the next five years, striving for a comprehensive understanding of potential developments and challenges that could shape the industry's trajectory. Employing a two-phase qualitative methodology involving semi-structured interviews, the research first engaged with non-tourism experts and subsequently with tourism experts. Building on the identified key mid-term events—climate change and digital transformation—and employing a CATWOE framework analysis, two distinct scenarios for tourism development were crafted for the upcoming five years. This approach ensures a nuanced exploration of the influential factors and expert perspectives that contribute to the formulation of strategic insights for the industry's future.