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Macro-Environmental Dynamics Shaping Tourism and Hospitality
This study delves into the multifaceted macro-environmental factors shaping the tourism sector, encompassing economic, political, socio-cultural, technological, and sustainability dimensions. To navigate the challenges and opportunities within this dynamic industry, a deep understanding of these elements is crucial. The research aims to uncover the significant relationship between these factors and tourism domains through a systematic literature review and bibliometric analysis. Bridging theory and practice, it provides real-world implications for industry professionals, policymakers, researchers, and practitioners. This study contributes substantially to scholarly discourse, comprehensively exploring how diverse macro-environmental factors converge to shape the trajectory of the tourism and hospitality industries. Beyond academia, the findings offer practical insights for strategic decision-making, policy formulation, and future research initiatives in this ever-evolving field.
Exploring Future Scenarios in Tourism: Climate and Digital Transformation
Recognizing the substantial impact of external environmental factors on the tourism industry, obtaining insights into potential scenarios that the sector may encounter in the near future, particularly within a limited timeframe, is of utmost importance. The primary objective of this study was to envisage scenarios for the tourism sector over the next five years, striving for a comprehensive understanding of potential developments and challenges that could shape the industry's trajectory. Employing a two-phase qualitative methodology involving semi-structured interviews, the research first engaged with non-tourism experts and subsequently with tourism experts. Building on the identified key mid-term events—climate change and digital transformation—and employing a CATWOE framework analysis, two distinct scenarios for tourism development were crafted for the upcoming five years. This approach ensures a nuanced exploration of the influential factors and expert perspectives that contribute to the formulation of strategic insights for the industry's future.