João Ferreira do Rosário is a Ph.D. in Management and is an Adjunct Professor of Marketing at the Escola Superior de Comunicação Social (ESCS), Instituto Politécnico de Lisboa, Portugal. Coordinator of the Advertising and Marketing Department, Coordinator of a Research Line at ESCS “Communication, Strategies and Creativity”. Member of the Technical-Scientific Council and Pedagogical Council of ESCS. Professor in the degree and master's degree in Advertising and Marketing and in the master's degree in Strategic Management of Public Relations. Researcher-Collaborator at CiTUR - Center for Applied Research in Tourism. With published scientific articles, communications, and book chapters in the areas of research in Marketing, Tourism and Information and Communication Technologies. Editor and reviewer of scientific journals and reviewer of scientific conferences and books. Portuguese coordinator of trans-European academic projects Businet HedCom, Businet International Trade Mission, REVE-IP and IP ISTAR-DOT-Erasmus. Coordinator of Research Projects at IPL-IDICA and member of the research team of the "SHIFT" project (FCT R&D Projects in All Scientific Domains).