Webinar - Novo SHIFT para o Futuro

Within the framework of the Network of Public Polytechnic Higher Education Institutions (RIPTUR) offering Tourism courses, various portuguese polytechnic institutions annually organize a series of webinars in cooperation.

On May 22, 2024, the Instituto Politécnico de Setúbal, in partnership with a group of entities, academics, and researchers, hosted a webinar on the theme "Um Novo SHIFT para o Turismo" ["A New SHIFT for Tourism"]. The webinar presented the various results achieved in the SHIFT Project (Sustainability-oriented, Highly Interactive, and Innovation-based Framework for Tourism Marketing) since 2022."

The program was as follows:

  • Exploring New Pathways: Collaboration and Innovation in Sustainable Tourism
  • Evaluating Lisbon: A Performance Approach for Tourist Destinations
  • Structuring the Future: Collaborative Marketing in Tourism
  • Anticipating Tomorrow's Tourism: Trends for the Next 5 Years
  • Exploring Lisbon as a Tourist Destination: Image and Identity
  • Exploring Winter Tourism: Tourist Clusters in Lisbon

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